A Christmas wrap ...
As someone trained as an economist, my understanding of the term framing was based on the seminal work of Daniel Kahneman and Amos Tversky which explored how the way in which information is presented can significantly influence an individuals decisions. Their research demonstrated that people often make different choices based on whether outcomes are framed as gains or losses even when the options are statistically equivalent. This work revealed the psychological principle of loss aversion, where losses are perceived as more emotionally impactful than equivalent gains. But behavioural economics was never really my thing and so, over the last month I have been delighted to observe a very different type of framing in action, namely the construction of the skeleton of a building in steel and wood. The beauty of the process is that it very quickly gives you a three dimensional picture of the architects' plans and allows you walk through the spaces you previously could only imag...
